Drake's Luxurious Collaboration with Chrome Hearts and Rolls Royce
In 2021, as part of his Certified Lover Boy era, Drake joined forces with luxury brand Chrome Hearts and renowned automaker Rolls Royce to design a one of one custom 2020 Rolls-Royce Cullinan. You may have caught a glimpse of this beauty in Drake's "What Next?" music video.
Drake is known for his impeccable style and affinity for luxury and has long been associated with both Chrome Hearts and Rolls Royce. His collaboration with Chrome Hearts, a brand celebrated for its avant-garde designs and rock-and-roll aesthetic, seemed like a natural progression.
Together, they unleashed a collection that merges Drake's signature flair with Chrome Hearts' edgy sensibilities, featuring everything from apparel to accessories adorned with the iconic Chrome Hearts motifs.
In the past, Drake has worked closely with Rolls Royce to customize his own fleet of vehicles, injecting his unique style into every detail. From bespoke finishes to personalized interiors, each Rolls Royce in Drake's collection exudes an unparalleled level of exclusivity and extravagance.
Drake’s custom Rolls Royce Cullinan epitomizes the union of luxury and creativity. The vehicle comes with some pretty extra customizations, including quilted leather seats in a cross pattern and rims engraved with the words “Fuck You.”
The severe black exterior gives way to some subtle rebranding, with Rolls Royce's classic Spirit of Ecstasy ornament being replaced by three of Chrome's signature crosses. The rims are also engraved with intricate cross patterns.
And while the world’s first and only Chrome Hearts Rolls-Royce got most of the attention, there was a clothing collection that was just as cool as the new ride.
The duo designed a whole assortment of Chrome Hearts Certified Lover Boy merch that included the brand’s signature cross-patched denim, and a trio of hand-dyed hoodies in grape, light blue, and a dusty red. (Matching sweatpants were for friends and family only.) There were also cutesy CLB-themed items like a teddy bear, day planner, a sterling silver jade face roller, and a gold keyring.
Beyond the realms of fashion and automotive, this collaboration holds deeper significance within popular culture. Drake's ability to transcend boundaries and bridge diverse worlds—from music to fashion to automotive design—underscores his status as a cultural icon.
Moreover, this partnership underscores the growing intersection between the worlds of luxury, entertainment, and lifestyle, where boundaries are blurred, and creativity knows no limits.