
Luxury on Wheels: The Best Fashion and Car Collaborations You Need to Know
The intersection of fashion and the automotive industry has given rise to some of the most exciting and luxurious collaborations. Iconic fashion houses and designers have teamed up with elite car manufacturers to create unique, high-performance vehicles that merge cutting-edge engineering with bespoke craftsmanship. From the refined elegance of Hermès to the streetwise edge of Supreme, these partnerships have redefined what it means to blend style and speed. In this blog, we’ll explore some of the most memorable fashion and car collaborations that have set new standards for luxury and innovation.
1. Maserati Quattroporte S Q4 GranLusso by Maserati and Ermenegildo Zegna
Maserati and Italian luxury menswear brand Ermenegildo Zegna collaborated on a special edition Quattroporte that fuses Maserati’s high-performance with Zegna’s signature craftsmanship. The interior features rich silk upholstery and refined detailing, blending comfort with timeless Italian elegance.
2. Project Geländewagen by Virgil Abloh and Mercedes-Benz
Visionary designer Virgil Abloh reimagined the iconic Mercedes-Benz G-Class, turning it into a minimalist, art-inspired concept car. The stripped-down design merges luxury with utilitarian form, reflecting both Abloh’s streetwear influence and the timeless appeal of the G-Wagon.
3. Bugatti Chiron by Hermès and Bugatti
This exclusive Bugatti Chiron collaboration with luxury fashion house Hermès represents a seamless blend of high-speed engineering and bespoke craftsmanship. Hermès contributed custom leatherwork, intricate stitching, and unique exterior details, creating a truly one-of-a-kind hypercar.
4. Mercedes-Benz 300 SL by BAPE and Mercedes-Benz
Streetwear giant BAPE collaborated with Mercedes-Benz to redesign the classic 300 SL. The car features BAPE’s signature camouflage pattern combined with the elegance of the 300 SL, marrying street style with automotive sophistication.
5. Fiat 500 by Fiat and Gucci
This iconic partnership brought together the quirky charm of the Fiat 500 with Gucci’s classic branding. The limited-edition car boasted Gucci’s signature green and red stripe, leather detailing, and stylish design touches both inside and out.
6. Lamborghini Murciélago LP 640 by Lamborghini and Versace
A powerhouse collaboration that celebrated Italian opulence, the Murciélago LP 640 by Lamborghini and Versace featured bespoke Versace interiors, with luxurious white leather seats and the iconic Greek Key motif. It perfectly combined high fashion and high performance.
7. Rolls-Royce Cullinan by Drake, Chrome Hearts, and Rolls-Royce
Drake’s personal Rolls-Royce Cullinan, customized by luxury brand Chrome Hearts, epitomizes extravagance. The SUV features custom leather, intricate chrome detailing, and signature Gothic touches, creating a true luxury masterpiece with Drake's personal flair.
8. 964 Porsche Carrera 4 by Porsche and Aimé Leon Dore
Streetwear label Aimé Leon Dore partnered with Porsche to give the 964 Carrera 4 a refined makeover. Featuring custom interiors and retro-inspired design elements, the collaboration reflects the brand’s street-smart aesthetics merged with Porsche’s classic motoring heritage.
9. Aventador S by Lamborghini and Yohji Yamamoto
Japanese designer Yohji Yamamoto reinterpreted the Lamborghini Aventador S with bold, avant-garde styling. The exterior is adorned with dramatic graphics, while the interior exudes a high-fashion, bespoke flair, marrying Lamborghini’s aggressive lines with Yamamoto’s visionary design.
10. Kith BMW
Kith founder Ronnie Fieg teamed up with BMW to revamp the classic BMW E30 M3, adding exclusive Kith branding and custom interiors. The collaboration sparked nostalgia for car enthusiasts while infusing streetwear culture into the iconic BMW model.
11. Lamborghini and Supreme
Supreme’s collaboration with Lamborghini merged streetwear cool with the legendary Italian automaker’s designs. The capsule collection featured bold Lamborghini branding across apparel and accessories, channeling the automaker’s powerful and edgy image.
12. Lewis Hamilton and Takashi Murakami
F1 champion Lewis Hamilton teamed up with famed Japanese artist Takashi Murakami to create a unique piece of automotive art. Their collaboration featured vibrant designs on car parts, blending Hamilton’s love for speed with Murakami’s psychedelic artistry.
13. ASAP Rocky and Mercedes-Benz 190E
Rapper ASAP Rocky paid homage to the classic Mercedes-Benz 190E in both his music and personal style. His collaboration with the brand brought attention to this iconic model, celebrated for its design and cultural significance in the hip-hop world.
14. Anti Social Social Club x Ferrari
Streetwear brand Anti Social Social Club partnered with Ferrari to create limited-edition pieces featuring the luxury car brand’s iconic logos. The collection captured the essence of speed and exclusivity, making it a hit with both fashion and automotive enthusiasts.
These collaborations represent more than just flashy designs—they showcase the perfect marriage of two worlds that value craftsmanship, exclusivity, and innovation. Whether it's Virgil Abloh pushing creative boundaries with Mercedes-Benz or Versace adding a touch of opulence to Lamborghini, these partnerships highlight the power of fashion and automotive brands coming together to create something extraordinary. For those who appreciate the finer things in life, these collaborations offer the ultimate in style-driven performance and luxury.