Nigo x Nike: A Legendary Collab Years in the Making

Nigo, a name synonymous with streetwear culture, has once again made waves with his latest collaboration with Nike. The drop, which includes both sneakers and apparel, feels like the perfect full-circle moment, considering the Japanese icon’s complicated history with the swoosh. Here’s how we got here, diving into Nigo’s legendary career, his creation of Bape, his departure from the brand, and, of course, the moment Nike took him to court over his iconic Bapestas.

Nigo's Legacy in Streetwear: The Birth of Bape

Nigo (born Tomoaki Nagao) started his career as a visionary behind A Bathing Ape (Bape), the brand that transformed streetwear in the early 2000s. Founded in 1993, Bape became a global sensation, known for its bold camo patterns, shark hoodies, and coveted sneakers. Nigo took street fashion to new heights, blending Japanese pop culture with the raw energy of hip-hop, which resonated with the youth and quickly gained traction in the global streetwear scene.

The Bapesta sneaker, inspired by Nike's Air Force 1, became one of the most recognizable silhouettes in the culture, with its flashy star logo and glossy patent leather uppers. It wasn’t just a shoe—it was a statement, worn by some of the biggest names in hip-hop and fashion.

Departure from Bape and New Beginnings

In 2011, Nigo shocked the world by stepping down as CEO of Bape, though he would remain as an advisor for a few years. The move marked the end of an era for the brand, but for Nigo, it was the beginning of new ventures. His creative genius would soon lead him to work with brands like Human Made and Uniqlo, solidifying his status as a fashion legend who could continually reinvent himself.

The Legal Clash: Nike vs. Nigo

In 2009, Nike sued Bape for copyright infringement, arguing that the Bapesta was too similar to its iconic Air Force 1 silhouette. It was a case that made headlines, given the popularity of Bapestas and the clear homage (or copy, as Nike claimed) to the Air Force 1. Eventually, the lawsuit was settled out of court, but the shadow of that legal clash lingered in the fashion world for years. This makes Nigo’s current collaboration with Nike all the more intriguing—it’s a testament to the respect and recognition that both parties now share.

Nigo x Nike: A New Chapter

Fast forward to 2024, and Nigo and Nike have put their differences behind them, coming together to launch one of the most anticipated collaborations of the year. The Nigo x Nike collection blends the visionary’s unique style with Nike’s sportswear heritage, giving fans a fusion of past and present.

The Collection: Sneakers and Apparel

The centerpiece of the collab? The sneakers, of course. This time around, Nigo reimagines classic Nike silhouettes, adding his own flair with bold designs, playful colors, and attention to detail that recalls the early Bapesta days but with a more mature, refined aesthetic. Key pieces from the collection include:

• Nigo x Nike Dunk Low: A tribute to the sneakerhead culture that both Nigo and Nike helped shape, this pair features a sleek design with star motifs—a nod to the Bapesta—blending seamlessly with Nike’s iconic swoosh.

• Nigo x Nike Air Force 1: In a full-circle moment, the sneaker that sparked so much controversy now stands as a collaboration. Featuring Nigo’s signature design touches, it’s a modern take on a classic.

• Nigo x Nike Track Jacket and Tracksuits: The apparel drop includes a range of outerwear and track pants that mirror Nigo’s love for retro-inspired athleisure, with subtle branding and high-quality materials.

Each item in the collection captures the essence of Nigo’s influence—playful yet timeless, streetwear at its finest.

A Legacy That Comes Full Circle

The Nigo x Nike collaboration is more than just a fashion moment—it’s a story of evolution, resilience, and mutual respect. From starting one of the most iconic streetwear brands in the world, to being sued by Nike, to now joining forces with the sportswear giant, Nigo’s career is a testament to his enduring influence on the culture. For fans of both Nigo and Nike, this drop is not just about the sneakers and clothes—it’s a celebration of streetwear history.

This collaboration reminds us that while fashion trends come and go, legends like Nigo and Nike are here to stay.