Rocking the Streets: A$AP Rocky's IRL Need for Speed Mercedes-Benz 190E

If you are a gaming or car enthusiast, then you might have heard of A$AP Rocky's real-life custom Mercedes-Benz 190E that was revealed in November 2022 – following the digital replica reveal for Need for Speed Unbound just before.

The collaboration, with AWGE serving as a creative consultant, brings an added layer of reality to the gaming experience. Players had the unique opportunity to challenge A$AP Rocky in-game for a chance to claim the hero car as their own.

Known for its iconic poster car designs, the Need for Speed series has consistently showcased eye-catching vehicles, ranging from the legendary BMW M3 GTR to the recently customized Polestar One. Need for Speed Unbound continues this tradition by featuring a classic beauty as its poster car – the 1998 Mercedes-Benz 190-E 2.5-16.

This timeless vehicle comes with bespoke bodywork and a unique paint job, embodying a collaboration with none other than A$AP Rocky.

The customized Mercedes-Benz 190-E 2.5-16 takes center stage in the game's marketing efforts, with EA and Criterion Games going the extra mile to bring this virtual beauty to life. The real-life replica of the Mercedes-Benz 190-E adds an exciting dimension to the gaming experience, blurring the lines between the virtual and tangible worlds.

The DTM-inspired 190E sedan exudes a Scarface-esque vibe with its striking mid-split paintwork, adorned with all-over AWGE branding. The driver and passenger doors boast empowering slogans such as "Always $trive and Prosper" and "If Not Now Then When."

The attention to detail is impeccable, featuring X-taped headlights, a metallic gold grille, TESTING warning motifs on the antennae, an extended front splitter with vibrant green underglow lights, and distinctive deep-dish BBS rear wheels.

As the world of gaming and automotive design converges, A$AP Rocky's collaboration with Need for Speed Unbound is an immersive experience, allowing players to not only admire but also compete against the artist in the virtual realm for the chance to claim this awe-inspiring hero car.

Image credits: Hypebeast