Ronnie Fieg: The Visionary Behind KITH

Ronnie Fieg: The Visionary Behind KITH

In the ever-evolving landscape of sneaker culture and streetwear, few names stand out as prominently as Ronnie Fieg. His journey from a stock boy at David Z. to the founder of the iconic brand KITH is a testament to his vision, creativity, and relentless dedication to pushing boundaries in the fashion industry.



Ronnie Fieg's love affair with sneakers began at a young age, fueled by his passion for sports and urban fashion. His career took off when he joined David Z., a renowned sneaker boutique in New York City, as a stock boy. It didn't take long for his talent and keen eye for design to be recognized, and he quickly climbed the ranks to become a prominent figure in the sneaker retail scene.



In 2011, Ronnie Fieg decided to venture into entrepreneurship and launched his brand, KITH. The name "KITH" embodies the sense of community and shared passion that defines sneaker culture. With KITH, Fieg set out to create a brand that seamlessly blends streetwear, high fashion, and athletic apparel, catering to a diverse audience of fashion enthusiasts and sneakerheads alike.



One of the hallmarks of KITH's success is its network of flagship stores located in key fashion capitals around the world. Each store is meticulously designed to reflect the brand's ethos and create immersive shopping experiences for customers.

New York City serves as the epicenter of KITH's retail empire, with flagship locations in Manhattan and Brooklyn. These stores showcase not only KITH's extensive clothing and footwear collections but also serve as hubs for cultural events, product launches, and collaborations.



Beyond New York, KITH has expanded its presence internationally, with flagship stores in Tokyo, Paris, and London. These strategic locations allow KITH to tap into global markets while maintaining its distinctive brand identity and customer experience.


Ronnie Fieg's knack for collaborations has been a driving force behind KITH's success and influence in the fashion world. Over the years, KITH has partnered with industry giants such as Nike, Asics, New Balance, and even automotive brands like BMW, creating limited-edition collections that sell out within minutes of release.



Notable collaborations include the KITH x Nike Air Force 1, which reimagined the classic sneaker with premium materials and unique colorways. The KITH x Asics Gel-Lyte III series is another standout, combining Fieg's design prowess with Asics' heritage craftsmanship.



KITH's partnership with New Balance has also yielded iconic sneaker releases, such as the KITH x New Balance 998 and 990v2, revered for their quality construction and attention to detail.

Beyond footwear, KITH has collaborated with luxury brands like Versace, Coca-Cola, and Disney, showcasing Fieg's ability to bridge the gap between streetwear and high fashion seamlessly.



As Ronnie Fieg continues to push boundaries and redefine the intersection of fashion, sports, and culture, the future looks incredibly bright for KITH. With an ever-expanding global presence, a loyal fan base, and a constant stream of innovative collaborations, KITH remains at the forefront of sneaker culture and streetwear, cementing Ronnie Fieg's legacy as a true trailblazer in the industry.

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